As a premier market research company in Sri Lanka, our mission is to generate actionable insights through our research expertise and enable data-driven decisions. We assist businesses to uncover market opportunities, understand customer nuances, and refine business strategies for sustainable growth through tailored research solutions that empower businesses to stay ahead with strategic precision and confidence.
The inception of Senses Research was the belief that every business decision should be grounded in clarity and evidence, not mere assumptions. With this purpose in mind, Senses Research was set up in early 2023 to deliver actionable research insights that support products and brands to fittingly understand their consumers and market dynamics exploring market opportunities therein. Today, Senses Research has grown and specialized to carry out a wider range of research studies, both quantitative and qualitative techniques, tailored to clients’ specific requirements, adhering to latest data colleting methods such as CATI, CAWI, etc.
We work with leading organisations from multiple industries including FMCG, Banking & Finance, Industrial, etc., offering our services. Rooted in our core value of ensuring quality insights, we stand for integrity, precision, and actionable intelligence. At Senses Research, we don't just collect data, we make sense of it, turning information into insights that shape stronger brands and sustainable corporate growth.
We’re a dedicated team of research professionals with hands-on experience across both quantitative and qualitative research projects. From the research study design to final reporting, our team works collaboratively to ensure accuracy, depth, and reliability at every stage.
Our expertise spans data analysis, coding, quality control, and field data collection, with each team member playing a critical role in the research process.
Founder of Senses Research
Our consumer oriented research approaches helps businesses to understand consumer preferences, usage behavioural nuances, attitudes and motivations, etc. that guide the formulating of marketing strategies, and enhance customer engagement/retention.
Our meticulous approach to evaluating campaign effectiveness, enables businesses to define impact concepts and analyze pre- and post-campaign evaluation data. To determine return on investment.
Our brand-related research techniques reveal how customers perceive different brands, build image and personification, and position themselves in their competitive spheres.
Product-focused comparisons provide crucial data to evaluate product quality, functionality, and consumer interest, helping optimize product development and launch new products and services.
While we understand data collection capabilities, we delve into community-based concerns to influence policy and societal change.
Our qualitative research delves into the "why" behind consumer choices, uncovering the deep-seated emotions and perceptions that data alone cannot show. We provide the rich, human context needed to refine brand narratives and spark authentic innovation. Learn more about this service 'here'.
Send us your research requirements, and we’ll prepare a custom proposal focused on accuracy, clarity, and measurable results.
Have questions about our market research services in Sri Lanka? Find answers below.
Market research is the process of collecting and analysing data about customers, competitors, and market trends. It helps businesses make informed decisions by understanding what drives consumer behaviour and market opportunities.
Market research reduces uncertainty in decision-making. It allows you to identify new opportunities, measure brand performance, evaluate customer satisfaction, and improve marketing strategies for long-term success.
Yes. In a competitive business environment, market research is vital for staying ahead. It provides real-time insights that guide everything from product innovation to marketing campaigns.
Market research in Sri Lanka gives you valuable local insights into consumer habits, cultural nuances, and market dynamics. Partnering with a local expert like Senses Research ensures your strategies are data-driven and aligned with Sri Lankan market realities.
Choose a partner with a proven track record, strong analytical capability, and experience in your industry. Look for transparent methodologies, reliable data collection, and the ability to translate insights into actionable strategies.
At Senses Research, we combine accuracy, integrity, and deep local understanding to deliver insights that matter. Our research is tailored to your goals — not just reports, but strategies that drive measurable growth.
Simply reach out via our contact page or email us with your requirements. Our team will review your research objectives and provide a customised proposal that fits your scope and budget.
Every business. From startups to large corporations, can benefit from market research in Sri Lanka. Whether you’re entering a new market or refining your brand, research provides the insights you need to grow strategically.
We use both quantitative and qualitative research methods, including surveys, focus groups, interviews, and digital analytics. Our approach is customised based on your objectives, ensuring accurate and meaningful insights.
Project duration varies depending on scope and complexity. On average, most studies take 2–6 weeks, but we offer flexible timelines to meet urgent or ongoing research needs.
Absolutely. Senses Research follows strict confidentiality and data protection standards. All client and respondent information is handled securely and used solely for research purposes.
Yes. We have a wide respondent network across Sri Lanka, allowing us to conduct nationwide or region-specific research efficiently across urban and rural areas.
Yes, we do. Beyond delivering reports, we help clients interpret findings and turn insights into practical strategies for marketing, product development, and brand growth.
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